Ribs Rods Rides from Jesse Rosten on Vimeo.

Another piece for the Rolling Hills Casino ‘Better to Play’ campaign. This was also a radio spot, and whenever I write a radio ad I have to read it out loud with my iphone’s stopwatch running to make sure I’m not trying to cram too much into 30 seconds. Writers: we like words. When I time myself reading aloud, I try to do so with at least some semblance of a radio acting voice (not to be confused with a radioactive voice), and ONLY when the only one listening is my sleeping dog. This one was extra….radio-y. I kept thinking “SUNDAY! SUNDAY! SUNDAY!” But I supposed the target customer- men who will drive out to Corning to see cars and eat bbq- like their siren songs that way. As always, Jesse Rosten took the writing to a stellar level.