About

I am a writer based in Northern California, and have been writing professionally since 2007.

I’ve provided advertising and marketing content across the spectrum of businesses and channels; written scripts for marketing, fundraising, and public relations videos; and authored dozens of articles for Enjoy magazine, and four cover stories for National Parks magazine.

I specialize in injecting voice to otherwise staid messages, and finding new and interesting ways to communicate the same content. I provided all of the social media content for the Redding Convention and Visitors Bureau (Visit Redding) for three years, and am able to diversify tone and message across different platforms, and for different markets. I’ve provided countless radio and video scripts to northern California marketing directors, and even dropped some sweet VO on occasion.

My experience as copy writer, and my keen understanding of demographics, story, and even design, have inspired many professional relationships and ongoing collaborations. A list of my clients is below.

I asked Matt Briner, Graphic Designer, to talk about me. His words:
“Kallie has brought the freshness and witty aspects to so many projects that we’ve collaborated on. We’ve worked together in various stages of projects, from helping with a headline, to writing body copy, to brainstorming up an entire campaign, and I know I can always count on Kallie to bring it. It seems every time Kallie writes copy for a project I’m working on, the challenge is selecting the best copy, as she always seems to give us so many gems that it’s hard to pick. As a designer, it’s always a challenge to communicate the various aspects of a project through a simple, clean, less-is-more approach. Kallie totally gets it and blows me away with her ability to capture my verbal vomit into one, clean copywriting gem.”

I also asked Tyler Faires, filmmaker, because I knew you’d need more than just Matt’s opinion:
“Working with Kallie, I always know that I will get a product that achieves my specific goal. She adds a flair to our scripts that are always over my expectation and at times helps narrow the vision on the project. She not only writes but helps explain her goals with visual prompts that help jump into her creative mind and vision for the project’s best delivery. Kallie has been a voice over artist but has also helped me get the best read out of my chosen voice over artists for specific projects. The top three words that come to me when thinking about Kallie’s writing are: whimsical, expressive and heartfelt.”

And since people love things that come in threes, here’s filmmaker Jesse Rosten‘s opinion:
“When I die, I want to come back as a word so I can be used in one of Kallie’s perfectly crafted sentences. I know I would be cared for, cherished, and understood deeply. My placement and use would be painstakingly considered from every possible angle. My word-friends and I would beam with pride knowing we were the chosen few, selected by a loving creator to design stories with meaning, humor, insight, and delight. Yes, I’d like to be a word in one of Kallie’s sentences. Then I will know deep in my word-bones that I have fulfilled my purpose.” 

I have provided writing services for the following businesses and clients, and many more.

Ad Copy (print, digital, newsletters, packaging, recruiting, video, web content)
JD+A Architecture
MD Imaging
Port of Vancouver, USA
Visit Redding
Shasta Cascade Wonderland Assoc.
Redding Civic Auditorium
Shasta Regional Medical Center
US Lending
Owen’s Pharmacy
Shasta Co. Health & Human Services
Rolling Hills Casino
Amarte Beauty
Good News Rescue Mission
Members 1st Credit Union
Mt. Shasta Mall
Shasta Community Health Center
Dignity Health NorthState
Gild Beauty Bar
Redding Public Safety
Woven Capital
Ace Asphalt
Pacific Sun Olive Oil
Rohner Advanced Socks
Patient’s Hospital
Energy Docs
Volcanic Legacy Scenic Byway
O2 Staffing
Redding Public Safety

Social Media Copy
Pavilions Shopping Center
JD+A Architecture
Visit Redding
Redding Civic Auditorium
Pacific Sun Olive Oil
Redding Public Safety

Long Form (magazine, blogging, press releases, reports)
National Parks Magazine
Visit Redding
Enjoy Magazine
Superior CA Economic Development
Redding Civic Auditorium
Pacific Sun Olive Oil
Redding Public Safety
Trek Tech
Viewpoint Magazine

Agencies and Collaborators
Grady Britton
Black Field Media
Simple Business Solutions
InHouse Marketing
Matt Briner
Tyler Faires
Jesse Rosten