Berber Superior California Economic Development approached me with a common problem: they are great at what they do, but not enough people knew that. SCED provides commercial real estate loans and refinancing, business loans, and economic development planning. They had a long list of successes and happy customers, and needed a way to capitalize on it, both for the peace of mind of their board and for the recruitment of future happy customers. I was brought in to write the success stories – meeting with the past clients and distilling their often long roads to business success into a succinct account of how SCED helped them turn a crucial corner. The business owners I’ve interviewed and written about cover a broad range of services, personalities, and paths to success; some of the interviews were so easy the story wrote itself, others took a lot of maneuvering. Interviews aren’t a tool I have to use often, so it was definitely a bonus that Ryan’s SCED team would assign me one every few months: it kept me on my toes. Some of the Success Stories on the SCED site were pre-me, so I’ve linked the ones I wrote.